Houston Museum of Natural Science

Presenters: Mark Belcher, Erin Flis, Ivan Perez

Time: 3:10 – 4:00

Start a blog that takes all the cool, insider, behind-the-scenes science stuff that happens here at the Museum every day and shares it with…everyone, from a prospective visitor to someone raising katydids in Japan. Tell the story of an institution that presents everything from dinosaur fossils to hissing cockroaches; organize 30+ curators, staff and visiting experts into a single system that represents their individual voices but also provides a cohesive narrative for the organization; inspire contributors to continue creating compelling content month-after-month; find new voices to represent different corners of the museum; build and spread the Museum’s reputation online and around the world; and integrate it all into our overall social media and marketing strategy.