Tom Riley SEO: Who He Is, Reviews and Where to Find Him
Tom Riley SEO: Who He Is, Reviews and Where to Find Him
Tom Riley is a UK SEO and organic growth consultant who helps brands grow traffic, visibility, and revenue through SEO, content, digital PR, and AI search. He is the founder of HAKKEN, an organic growth studio focused on insurance, fintech, finance, and health.
This page covers who he is, what clients say about working with him, and where to find him online.
Who is Tom Riley?
Tom is a hands-on SEO specialist who has spent his career in some of the hardest, most regulated niches in search. He has led organic and AI search inside a major UK insurtech, driven growth for an FCA-regulated pension firm, and co-owned a national dental tourism brand before selling his share.
He is known for an open-minded, adaptable approach that keeps pace with algorithm updates and the rise of AI search, paired with strong link building, digital PR, and a habit of reverse-engineering exactly how competitors win traffic.
What does Tom Riley specialise in?
Tom focuses on competitive, high-stakes verticals where search visibility directly drives revenue.
His core specialisms are insurance, fintech, finance, and health, all YMYL categories that demand genuine topical authority and trust. He also brings hands-on ecommerce experience and a strong all-round digital marketing approach spanning content, brand, technical SEO, and conversion.
Tom Riley SEO reviews
Clients consistently describe measurable growth, expertise in competitive niches, and a commercial focus on revenue over vanity metrics. Here is a summary of what some of them have said.
Caroline Mulvihill, Director of Marketing at Inshur (insurtech) credited Tom with transforming their organic performance, winning top positions for their highest-intent insurance keywords, cutting paid spend and acquisition costs, and roughly doubling their monthly organic clicks within a year.
Ed Langford, Founder of GoJoe (corporate fitness) described Tom as a first-class operator who knows the SEO and AI search space better than anyone they had worked with, and praised his commercial, ROI-focused approach over vanity metrics.
Peter Chadwick, Senior Manager at Joslin Rhodes (pensions and retirement planning) said Tom lives and breathes SEO, and highlighted how his strategy grew monthly visitors dramatically in a highly competitive niche.
Chris Richards, Founder and Managing Director of SimplyQuote (insurance comparison) credited Tom with transforming their SEO strategy, particularly his ability to land high-quality national news coverage and authoritative links.
Sam Heague, Head of Brand at Beams (proptech) praised Tom's mix of technical skill, creativity, and commercial instinct, noting his impact on organic growth and search-led brand strategy across multiple companies.
Steve Massey, Director at Anglia Decor (construction) recommended Tom as an expert in search who rebuilt their website to convert well, and highlighted an ongoing lead generation partnership.
Are Tom Riley's reviews positive?
Yes. Across insurtech, fintech, finance, health, and beyond, clients consistently report significant, measurable growth in organic traffic and rankings, reduced reliance on paid media, and a consultant who is commercial, communicative, and easy to work with.
Where to find Tom Riley online
You can find and verify Tom Riley across the following platforms:
- LinkedIn: https://www.linkedin.com/in/tomrileyseo/
- LinkedIn (profile): https://uk.linkedin.com/in/tom-riley-seo
- X (Twitter): @tomrileyseo (https://twitter.com/tomrileyseo)
- Website: https://tomrileyseo.co.uk
His main professional profile is LinkedIn, where his full work history and recommendations are listed, and he shares SEO and AI search insights on X under the handle @tomrileyseo.
Final thoughts
Tom Riley is an SEO and organic growth consultant with a strong, consistent set of client reviews and deep experience in hard, regulated markets. As founder of HAKKEN, he helps insurance, fintech, finance, and health brands grow their visibility across both traditional and AI search.